The expression “human resource marketing” includes all measures which create or improve the attractiveness of the employer to future and present employees.
As such, the employee is as valued as the client in todays market and should have his or her needs adequately serviced as well.
Human Resource Marketing—the employee as an internal client?
Successful companies are usually quite good at satisfying the needs of their clients (e.g. quality, price, environmental facts, etc.) , but if a company is also able to see the requirements of their (potential) employees, these employees become another target group for the company and as such the company´s clients.
Content employees, whose expectations match their daily working-reality, will identify more readily with it`s company and have a higher work-output and greater efficiency.
Retention Management is the word of the day in this context.
We take the expectations and desires of the employees and create a concrete formula that makes it possible to evaluate the right measures. We offer a complete package from the initial evaluation of your employment requirements to the final checks of employee motivation and contentment.
We make individual concepts for companies of all sizes and in every industry.
How does Human Resource Marketing work in daily business life?
Sustained achieved human resource marketing must be strategic and well planned, beginning with analysis and continuing through the realization all the way to the final evaluation of success.
It should never be seen as a nonrecurring project (e.g. within a crisis) but should be an integrative part of a company´s philosophy and politics.
Examples for human resource marketing measures
- Online marketing (e.g. online application, website with application tips, online job-ads, etc…)
- Supporting university projects, allocation of internships
- Classical advertising-instruments (below/above the line)
- Incentives & training activities (journeys, education, events, etc…)
We would like to meet with you in order to discuss how the right strategy, carefully tailored to your company´s requirements, can change the success of your team.
